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Prompt: Design the labels and outer packaging for any sort of liquid.

Solution: Night Shift, an energy drink made from natural sources of caffeine. Directed towards young adult consumers who want a healthier alternative to Redbull or Monster.

Process: An achromatic, rigid label with bold, easy to read text is surrounded by hand drawn illustrations depicting the chaos one might encounter during the course of a late night. Green vines hint at the healthy nature of the beverage. The symbol of an eyeball with a swirling pupil references the loopiness one feels after or during a late night. An energetic bright green is chosen for the outer packaging.